This week I bought 'X' (pronounced 'Multiply' apparently) by Ed Sheeran....................and I'm surprised how much I enjoyed it!
I'd only really heard his previous singles, despite having a copy of the previous album + (Plus???), but this seems a real step forward to me anyway
It starts off as if a continuation of + with two semi acoustic numbers 'One' (which has really grown on me), and 'I'm A Mess'.
Next up is his recent, and first, number one single 'Sing' which is quite funky, dancey & features a rap, followed by the equally funky, soulful 'Don't' (which will surely be a future single) and then 'Nina' featuring the lyric 'And I could Play A Guitar, Just Like Ringing A Bell' - even my daughter could pick up the Chuck Berry reference in there!
I love the more slow building 'Photograph' - 'We Keep This Love In a Photograph, We Made These Memories For Ourselves', then I gets even better with 'Bloodstream' (one of my favourites) - not sure if this is a drug reference song or saying love is in his bloodstream, but another potential single anyway, imo.
'Tenerife Sea' is more acoustic again, but builds with the 'So In Love' chorus refrain.
The pace picks up again with 'Runaway', the standout track I think, more funky soul with a great hook:
'The Man' could be Plan B in my view - enjoyed it a lot, and that's followed by another great song 'Thinking Out Loud' - hit written all over it I reckon, delivery almost sounds like Michael Buble, more of a love soul ballad. Another favourite for me.
Then it ends with the mid tempo 'Afire Love' which is good, almost David Gray like, but not great.
As I said at the beginning, I'm surprised how much I enjoyed this one, only having bought it as I couldn't see anything a bit more alternative this week.
Ed's clearly got the marketting right too. releasing 5 songs on itunes prior to the album release, seems likely to put him all over this week's singles chart as well as having possibly the second best seling first week album sales of the year too. A ploy that I can see other artists imitating in future.
Favourite tracks, 'One', 'Sing', 'Don't', ''Nina', 'Photograph', 'Bloodstream', 'Runaway' & 'Thinking Out Loud'.
Amy worked in a bar in Exeter, Springsteen came clear in my headphones - Frank, did you write these lyrics for me?